Why Helm

Creator agencies have outgrown disconnected tools.

Helm connects the work, relationships, creator operations and intelligence an agency needs to run and grow.

The problem

Agencies run across too many disconnected systems.

Information becomes fragmented. Workflows become manual. Visibility disappears.

A typical creator agency operates across a stack that was never designed to work together:

  • CRMs
  • Spreadsheets
  • Creator platforms
  • Email
  • Messaging
  • Analytics
  • Tasks and workflows
  • AI tools

Every extra system adds duplicate data, manual reporting and another place where something important can be missed. Helm does not replace the platforms and tools you already use — it provides the connected operating layer around them.

The Helm difference

A tool stack, or an operating platform.

Traditional Tool Stack
  • Multiple systems
  • Duplicate data
  • Manual reporting
  • Disconnected workflows
  • No creator-specific intelligence
  • General-purpose software
The Helm operating layer
  • Shared context
  • Clearer priorities
  • Less fragmentation
  • Stronger relationships
  • Better decisions
  • Repeatable operations
  • Connected intelligence
Why Helm is different

Built for creator agencies, not retrofitted

Rather than forcing agencies to adapt to generic software, Helm is designed around the way creator agencies actually operate.

Built for creator agencies

Not a generic CRM retrofitted for creator management. Helm is shaped around how agencies actually acquire, run, manage and improve.

Connected by design

Acquisition, agency operations, creator management and intelligence share the same context across every Workspace.

Intelligence in the workflow

Platform Intelligence supports decisions and actions across Helm, rather than sitting to one side as a disconnected AI tool.

Works with the platforms you use

Platform Connections bring relevant external creator-platform and business-system data into Helm experiences.

Start with what you need

HelmGrowth™, HelmControl™ and HelmOne™ can be adopted independently, then grow into the wider ecosystem.

AI assists. People decide.

Helm supports the people managing creator relationships instead of trying to automate them away.

More on the thinking behind the company on our About Helm page.

One ecosystem

One operating system. Purpose-built ways to use it.

Helm Workspaces

Five connected Workspaces run the agency across four operating stages — acquire, run, manage and improve.

Explore the ecosystem
Creator-facing experiences

Keep managed creators connected and informed, and give individual creators clearer visibility of their own business.

Explore Creator Pro™
Platform Solutions

Focused products that go deeper around individual creator platforms, separately packaged from the Helm Workspaces.

Creator for Fanvue
Platform Solutions

Focused products built around individual creator platforms.

OnlyFans
Coming soon

A dedicated OnlyFans Platform Solution is planned.

Fansly
Coming soon

A dedicated Fansly Platform Solution is planned.

Human-in-the-loop AI

AI assists. People decide.

Helm uses AI to surface insight, highlight opportunities and reduce manual work, while creators and agency teams stay in control of every decision.

Recommendations are explainable, reviewable and grounded in the data connected to your account. Nothing meaningful happens without a person choosing it.

The relationships at the centre of the creator economy are human. Our role is to give the people managing them better information, sooner.

Looking ahead

The Operating System for Creator Agencies

We are building towards one connected platform where agencies run their entire operation and the creators they represent stay connected to it.

Over time, Helm connects:

  • Creators
  • Agencies
  • Platforms
  • Revenue
  • Relationships
  • Workflows
  • Intelligence

Ready to explore Helm?