Building the operating system for the creator economy.
Helm builds software that helps creators and creator agencies understand, manage and grow their businesses more effectively.
We believe creators deserve better visibility into their business, and agencies deserve better tools to run theirs. That is why we are building one connected ecosystem that brings creators, agencies and platforms together.
The creator economy grew faster than its tooling.
The creator economy has grown into a global industry, yet many creators and agencies still rely on spreadsheets, disconnected tools and manual processes to understand performance, manage relationships and make decisions.
We saw an opportunity to simplify this.
Helm is not designed to replace the platforms creators already use. It is designed to help creators and agencies get more value from them by bringing data, workflows, relationships and intelligence together in one place.
For a closer look at that argument, read why purpose-built software beats a stack of generic tools.
One ecosystem. Two connected products.
Helm brings together creator management, operations, CRM, workflows, business intelligence and AI-powered insights in one connected platform.
Instead of relying on multiple disconnected systems, agencies can manage their business from a single operating platform designed specifically for the creator economy.
- Creator and relationship management
- Agency CRM and operations
- Workflow and task management
- Revenue and performance visibility
- Business intelligence
- AI-assisted insights and recommendations
- Cross-platform operations
Creator Pro connects supported creator platforms into one place, giving creators a unified view of revenue, performance and business insights. It is designed for both independent creators and creators working with an agency.
As the product evolves, Creator Pro will provide personalised insights, recommendations and next best actions to help creators make better business decisions.
- Connect supported creator platforms
- Unified revenue dashboard
- Cross-platform performance insights
- Subscriber and audience visibility
- Personalised business insights
- AI-powered recommendations
- No revenue share
Different users. One connected ecosystem.
Creator Pro and Helm are designed to work together while serving different users. Creators gain visibility into their own business. Agencies gain the operational tools and intelligence needed to manage creators, teams and relationships.
Built with the industry, not around it
Helm has been shaped through extensive research into the creator economy and ongoing conversations with creators, agencies, technology providers and platform partners.
Our product decisions are based on real operational challenges faced by creator businesses, including:
- Disconnected systems
- Limited cross-platform visibility
- Manual reporting
- Weak operational structure
- Poor relationship management
- Limited access to actionable business insight
We are focused on building practical software that fits naturally into how creator businesses already operate.
AI should assist people, not replace them.
Helm uses AI to help surface insights, identify opportunities, reduce manual work and support better decisions. Creators and agency teams remain in control.
- Human-in-the-loop workflows
- Explainable recommendations
- Review before action
- Transparent data use
- No autonomous replacement of creator or agency relationships
Technology should strengthen human decision-making, not replace the relationships at the centre of the creator economy.
What we hold ourselves to
Complex business information should be easy to understand.
Creators, agencies, platforms and business data should not live in isolation.
Users should understand their data, performance and recommendations.
AI should assist people while keeping them in control.
Helm should work across supported creator platforms rather than locking users into one ecosystem.
Every feature should solve a genuine creator or agency business problem.
Where we are heading
We are building towards a future where creators can understand their whole business from one place and agencies can run their entire operation through one connected platform.
Our long-term vision is to become the operating system for the creator economy by connecting:
- Creators
- Agencies
- Platforms
- Revenue
- Relationships
- Workflows
- Intelligence
We are still early, but the direction is clear. When creators want clarity, they should open Creator Pro. When agencies want to run their business, they should open Helm.
Trusted by the Creator Economy
We're working alongside creators, agencies and platform partners as we continue building the Helm ecosystem. Every product is shaped through real-world feedback and designed to solve genuine operational challenges across the creator economy.
Built to connect with leading creator platforms.
Currently supported and expanding.
Working closely with our first agency partners to shape the future of Helm.
Every feature is designed to help creators and agencies make better business decisions through greater visibility, simpler workflows and intelligent insights.
One ecosystem for creators and agencies.
Whether you are an independent creator, part of an agency or running a creator business, Helm is being built to give you greater visibility, stronger operations and better decisions.