Building the operating system for creator agencies.
Helm helps creator agencies acquire, run, manage and improve their business from one connected platform.
Our wider ambition is a creator economy where agencies and the creators they represent work from the same picture — with purpose-built experiences for each.
The creator economy grew faster than its tooling.
The creator economy has grown into a global industry, yet many creators and agencies still rely on spreadsheets, disconnected tools and manual processes to understand performance, manage relationships and make decisions.
We saw an opportunity to simplify this.
Helm is not designed to replace the platforms creators already use. It is designed to help creators and agencies get more value from them by bringing data, workflows, relationships and intelligence together in one place.
For a closer look at that argument, read why purpose-built software beats a stack of generic tools.
One ecosystem. Purpose-built experiences for agencies and creators.
Five connected Workspaces covering how agencies acquire creators, run the agency, manage creators and continuously improve.
Explore the ecosystemDesigned to give creators clearer visibility, intelligence and control — from focused products such as Creator for Fanvue to the multi-platform Creator Pro™.
Explore Creator Pro™Fanvue is available now through Creator for Fanvue and Creator Agency for Fanvue. OnlyFans and Fansly Platform Solutions are coming soon.
Explore Creator for FanvueHelm provides purpose-built experiences depending on whether someone is running an agency, managing creators around a specific platform, or operating as an individual creator.
Built with the industry, not around it
Helm has been shaped through extensive research into the creator economy and ongoing conversations with creators, agencies, technology providers and platform partners.
Our product decisions are based on real operational challenges faced by creator businesses, including:
- Disconnected systems
- Limited cross-platform visibility
- Manual reporting
- Weak operational structure
- Poor relationship management
- Limited access to actionable business insight
We are focused on building practical software that fits naturally into how creator businesses already operate.
AI should assist people, not replace them.
Helm uses AI to help surface insights, identify opportunities, reduce manual work and support better decisions. Creators and agency teams remain in control.
- Human-in-the-loop workflows
- Explainable recommendations
- Review before action
- Transparent data use
- No autonomous replacement of creator or agency relationships
Technology should strengthen human decision-making, not replace the relationships at the centre of the creator economy.
What we hold ourselves to
Complex business information should be easy to understand.
Creators, agencies, platforms and business data should not live in isolation.
Users should understand their data, performance and recommendations.
AI should assist people while keeping them in control.
Helm's core operating system works across the creator economy rather than being tied to one creator platform. Platform Solutions go deeper where a focused experience adds value.
Every feature should solve a genuine creator or agency business problem.
Where we are heading
We are building towards a future where creators can understand their whole business from one place and agencies can run their entire operation through one connected platform.
Our long-term vision is to become the operating system for the creator economy by connecting:
- Creators
- Agencies
- Platforms
- Revenue
- Relationships
- Workflows
- Intelligence
We are still early, but the direction is clear: purpose-built experiences depending on whether someone is running an agency, managing creators around a specific platform, or operating as an individual creator.
Trusted by the Creator Economy
We're working alongside creators, agencies and platform partners as we continue building the Helm ecosystem. Every product is shaped through real-world feedback and designed to solve genuine operational challenges across the creator economy.
Built to connect with leading creator platforms.
Currently supported and expanding.
Working closely with our first agency partners to shape the future of Helm.
Every feature is designed to help creators and agencies make better business decisions through greater visibility, simpler workflows and intelligent insights.
One ecosystem for creators and agencies.
Whether you are an independent creator, part of an agency or running a creator business, Helm is being built to give you greater visibility, stronger operations and better decisions.